Marylou Luther’s unparalleled 70-year career, which included stints with the Des Moines Register, The Chicago Tribune, the Los Angeles Times, the LA Times Syndicate, and Fashion Group International, afforded her access to the most influential designers. Her new book, Be-spoke, Revelations from the World’s Most Important Fashion Designers, published by Rizzoli, features quotes from her interviews with 72 designers, from Christian Dior in 1957 to Kirby Jean-Raymond of Pyer Moss and colorful illustrations by Ruben Toledo. 

Here are a few fun takeaways from this enchanting evening of oral history on fashion:

Costume Designer Edith Head kept her eight Acamady Awards on display everywhere she went, including in her trailer while on film locations. She once said, “I’ve designed films I’ve never seen. If it is a Paramount film, I probably designed it.” But apparently, her unparalleled success did not make her immune to criticism. She thought it was important to remind new upstart designers who she was and her numerous accomplishments. According to Mary Lou, Edith Head kept young designers waiting in her trailer, staring at her shelf of Oscars to curb their enthusiasm for offering their advice to her on set.

Coco Chanel sat at the top of her stairs and watched the audience react to her clothes and fashion show at her atelier at 31 Rue Cambon in Paris. MarMarylou’svorite quote is from Coco Chanel in an article she wrote for the LA Times, “Fa” he fades. Only style remains the same. Only those with no memory insist on their originality. Yves Saint Laurent has excellent taste. The more he copies me, the better like he displays.”

Karl Lagerfeld was a genius with fabric, color, and silhouette and a wizard in set design. According to Mary Lou Luther, Karl Lagerfeld turned fashion shows into spectacles. She recalled how he went to great lengths to design and build elaborate sets for his runway shows.

New York Times’ legendary Fashion Photographer, Bill Cunningham,  a friend of Luther’s, was one of the most honest people she knew. At 93, she seems to agree wholeheartedly with his work ethic of never stopping. A decade ago, she started writing the syndicated column Clotheslines, which deals with whatever fashion-related topics her readers want to ask. Five million people read her column weekly. Her answers come from her “long history of hearing similar questions” and from what she learns during her trips to the semi-annual fashion openings, trips she has been making since 1969.