Today’s video Google Doodle, created by Atlanta-based guest artist Sam Bass, celebrates the 70th birthday of multi-platinum, Grammy Award-winning singer, songwriter, and producer Luther Vandross—the “Velvet Voice” whose silky-smooth tenor ballads romanced generations with inimitable style and grace.

Born on this day in 1951 in New York City, Luther Ronzoni Vandross grew up inspired by soul music giants such as Diana Ross, Aretha Franklin, and Dionne Warwick. At the age of five, he showed a sharp interest in singing, often using the coin-operated recording booths found in stores sprinkled throughout New York City at the time. He truly knew music was his destiny after a Warwick performance blew him away at 13—so he began to write his own songs. After high school, Vandross showcased his tunes at Amateur Night at Harlem’s Apollo Theater. Although he never won first place, he joined the theater’s performing arts group “Listen My Brother Revue,” who sang on the 1969 pilot episode of the children’s show “Sesame Street” and gave Vandross his first taste of widespread exposure.

Vandross’s next big break came when his original composition “Everybody Rejoice” was featured in “The Wiz,” a 1974 Broadway musical later adapted into an Academy Award-winning film. From there, Vandross launched himself into dozens of collaborative projects with artists like David Bowie, Ringo Starr, Whitney Houston, and Ben E. King. His knack for infectious hooks also landed him gigs singing commercial jingles for Juicy Fruit and several other major brands.

In 1981, Vandross launched his solo career and took full creative control to compose, write, and produce his debut studio album “Never Too Much”—the soundtrack of today’s Doodle and the first of 14 studio albums that went either platinum or multi-platinum! A fine-tuned maestro of performance, Vandross took his passionate songs on world-wide tours, where he poured his style into all aspects of live production, from the design of background singers sparkling gowns to the mood-setting stage lights. In 1989, Vandross’s devotion to the live experience set an international milestone when he became the first male artist to sell out 10 consecutive shows at London’s Wembley Arena.

Vandross’s successful music career culminated in eight Grammy Awards (out of 33 nominations), a Star on the Hollywood Walk of Fame, a 1997 Super Bowl half-time show performance, and eight Billboard Top 10 albums.

Happy birthday, Luther Vandross! The joy your music brings to the world is never too much.