Luther Vandross’ debut solo album Never Too Much, originally released August 12, 1981, celebrates its 40th Anniversary and the start of an epic solo career.
Before the album’s release, Luther worked steadily in the music industry. He worked as a jingle writer and singer on TV commercials for major companies like Burger King, Juicy Fruit, and Kentucky Fried Chicken. He sang backgrounds on many records, sometimes even arranging the parts for major hits by acts like CHIC. He toured with legends Roberta Flack and Bette Midler, and others. He even co-wrote ‘Young Americans’ and ‘Fascination’ with David Bowie. He also gained moderate success as one-fifth of the self-titled R&B quintet Luther, releasing two solid projects on the Cotillion label—1976’s Luther and 1977’s Close to You.
Many consider Luther’s first major break to be The Glow Of Love and subsequently, Searching for the Italian-US disco-soul ensemble Change, formed by businessman and executive producer Jacques Ford Petrus and producer-songwriter Mauro Malauasi. The Glow Of Love. Luther gained valuable name recognition from music fans from the success of these records when disc jockeys started to introduce the singles as “Change featuring Luther Vandross.”
It still boggles my mind that after all of his success, several major record label executives passed on signing Luther after hearing his self-financed demo records. The fact that he kept shopping his demo around to labels pays tribute to his drive and ambition. I have never met anyone else in life with more purpose, ambition, and determination than Luther Vandross. Of course, he was mega-talented, but these other qualities that he possessed should not be overlooked. He was and still is an incredible inspiration in my life. How many people would keep on trying to succeed after being told ‘NO’ multiple times?
I also feel Luther gained invaluable insight into how to successfully shape his career from his years working behind the scenes. He learned from other’s successes and failures. Luther witnessed first-hand the struggles, fights, and frustrations that music artists experience with their record labels, managers, agents, and fans. He also made invaluable connections with other artists, musicians, and producers.
In 1981, a now thirty-year-old Luther Vandross finally got a record deal. The then-senior vice president of CBS Records, Larkin Arnold, and record executive Jerome Gasper sign him to the subsidiary label, Epic Records. Rumor is that they decided after hearing only one song, Never Too Much.
Read More about Never Too Much in this Related Article
In recognition of 40 years of Luther Vandross’s double-platinum selling album, Never Too Much, his keyboardist and songwriting partner, John “Skip” Anderson remixes his classic hit as a mid-tempo ballad.
https://youtu.be/jr9Pp0RAeIk
Divabetic’s 2021 Luther Vandross Tribute podcast guests include Lisa Fischer, Jason Miles, Jeff James, Patricia Addie-Gentle RN, CDE, and Chuck Flowers.
By the time Luther Vandross headed to the studio to record his fifth album Give Me the Reason in 1986, he’d become one of the most successful soul singers of the first half of the eighties. His four previous albums have been either certified platinum or double-platinum in America. He appears slim and trim on the album cover. Unfortunately, the considerable amount of weight he lost on a liquid diet triggered a lifelong cycle of yo-yo dieting.
For Luther Vandross’ fifth album Give Me the Reason, the album comprised nine tracks, including the hits: So Amazing, There’s Nothing Better Than Love, Stop To Love, and Give Me The Reason.
Throughout the podcast, we will be featuring music from Luther Vandross’s Give Me The Reason album courtesy of SONY Music.