Kraft Heinz has introduced “Salad Frosting,” with the sweet tooth-invoking word on the label to encourage kids to eat more vegetables.
Maybe it’s not such a bad idea when you consider American toddlers are more likely to eat french fries than green vegetables on any given day, according to a new national survey on children’s eating habits.
Additionally, many young kids also go without any vegetables at all, the National Health and Nutrition Examination Survey, conducted by the U.S. Centers for Disease Control and Prevention found.
Salad Frostings is a slim squeezy container with bright, colorful swirls of ranch dressing. 2 tablespoons of Kraft’s ranch has 110 calories, 11 grams of fat and 290 milligrams of sodium. The same amount of Betty Crocker vanilla frosting has has more calories — 140 – but less fat and sodium! (5 grams of fat and 70 milligrams of sodium).
“Kids will eat anything with frosting, right?” the company states in a news release. “It’s a match made for dinnertime bliss.”
Not everyone agrees with Kraft’s assessment — many responses online are negative to this new marketing strategy:
“Shame on you, @KraftHeinzCo. Seriously?” @bguezzie wrote on Twitter. “Relationships are built on trust, and no, ‘innocent lies’ are not a part of parenthood. No lies are innocent.”
“What the hell even? What made them think that promoting lying to kids was a good idea?” another user, Minki Rex, asked.
However, a rep for Kraft insisted the firm was “seeing overwhelmingly positive responses” to the campaign.
“It is meant to be a tongue-in-cheek way to connect with parents on something that they currently do to get their kids eat their greens.”
We’re talking about ‘Diabetes & Pride’ with members of the LGBTQ+ community living with diabetes on June’s Diabetes Late Nite podcast with musical inspiration from Ricky Martin.
This year marks the 50th anniversary of Stonewall Uprising (June 29, 1969). It is widely considered to be the single most important event leading to the gay liberation movement.
Since Ricky Martin came out in 2010, he’s been a prominent voice for LGBT rights both in the U.S. and in his native Puerto Rico. Ricky Martin said, “I just wanna be free,” upon receiving GLAAD’s Vito Russo Award, which honors gay entertainers who promote equal rights. Martin opened up his life to Vanity Fair in its April 2012 issue and spoke candidly about his twins, Matteo and Valentino, and his longtime partner, Carlos Gonzalez.
As an openly gay man, Mr. Divabetic is honored to shine the spotlight on members from the LGBTQ+ community living with diabetes. Guests include Stephen Bernstein, Greg Rubin, Maria Salazar, Maya James and the Charlie’s Angels of Outreach.